Marketing Major
About the Marketing Major
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Marketing Major Facts
Placement of 2022 Graduates
Our GSB graduates consistently find success in employment or in graduate schools within 6 months of graduation.
Highest Accreditation
GSB is among the 5% of business schools worldwide accredited by AACSB International, the world’s largest and most elite business education alliance.
Real World Opportunities
GSB students participate in internships giving them the skills and diverse experiences that are most desirable for employers and graduate school admission.
Marketing Major Degree Requirements
 Customize Your StudiesÂ
One Major, Two Options, Endless Opportunities
A degree in Marketing from Â鶹ɫÇéƬ offers you two distinct paths of study that will make you stand out to employers and prepare you for a successful career in the field of marketing. Either path you choose will lead you to a great career. And because the Gabelli School is accredited by AACSB International, you are assured of the highest quality business education. Only 5% of business schools worldwide hold this elite accreditation.
Communication Track
If you are interested in a career in consumer-facing marketing such as advertising and brand management, this track will help you build a strong set of communication skills and develop professional expertise. You’ll explore how brands are built and what makes brands resonate with consumers. You will learn how to craft a strong brand identity that drives effective advertising and powerful marketing content.
Analysis Track
If you select this track, you will learn how to plan and conduct market research as well as how to analyze and report the results. You will develop both quantitative and qualitative research skills, using the tools and techniques employed by professionals. You’ll learn how to ask good questions and how to probe for deeper insights into consumers’ minds. Projects with companies, non-profits and community organizations prepare you to pursue a variety of career paths.
Meet with a faculty advisor to discuss which path is right for you. Or take electives from both the communication and analysis tracks to explore the right fit before you decide.
The Marketing major is designed to prepare students for careers in a variety of areas, including:
- Advertising and Public Relations
- Digital/Social Media Marketing
- Marketing Research
- Brand/Product Management
- Retail and Fashion Merchandising
- Sales and Sales Management
- Non-Profit Marketing
- Sports Marketing
Challenge Yourself at National Competitions
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Our students put their business strategies to the test and build real-world skills at prestigious regional and national advertising and analytics competitions. In the past few years, our teams have consistently placed among the top teams throughout the region and the nation.
Students competing in the research a business issue from a real company, create original marketing strategies and pitch a fully integrated advertising campaign to a panel of industry professionals.
At the ’ national collegiate analytics challenge, students crunch actual data sets and present their ideas for solving a business problem.
Faculty Experts in Marketing
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Geraldo Matos, Ph.D.
Associate Professor of Marketing
Professor Matos teaches courses in Marketing, Sports Marketing, and Advertising. His research interests involve a wide range of brand-related issues, including self-brand connection, brand attachment, cool brands, and the politicization of brands.
He is the faculty advisor for the Â鶹ɫÇéƬ American Advertising Federation (AAF) chapter, and his students have successfully participated in the AAF sponsored National Student Advertising Competition, having placed in the top three every year in which they participated, including a first-ever first place finish for Â鶹ɫÇéƬ in 2020.
Prior to joining academia, Professor Matos had extensive experience in the private sector, including the position of Senior Vice President of Marketing for New Era Cap, best known as the official on-field cap for Major League Baseball and the sideline cap for the National Football League.
Hear From Hawks
The skills and experience acquired by our business majors offer many opportunities in the workforce. Graduates have gone on to work as CEOs of major corporations, chief marketing officers, account managers, market researchers, creative strategists, brand strategists, media planners, social media marketers, and to open their own successful businesses.
"I tried to take advantage of all the extra things that Roger offered. I’m the public relations chair for the College Democrats and the public relations chair for the Â鶹ɫÇéƬ American Advertising Federation chapter. I wanted to use that experience to develop my marketing portfolio outside of class work."
Julia McGettigan ’22
MBA 4+1 Program at Â鶹ɫÇéƬ, Bristol, R.I.
More: Initially Undecided, Double Major Says MBA is Next
Internships in Marketing
The Gabelli School of Business leverages the extensive regional and national network of our expert faculty and successful alumni to connect students with hands-on internships that prepare them for outstanding careers in the business world. These are just a few examples.
- Havas Media
- US Sailing
- Digitas
- TJX
- Citizens Bank
- New England Patriots
- Walt Disney
- NBC Universal
- '47
- Boston Red Sox
- Alex and Ani
- ³¢'°¿°ùé²¹±ô
Marketing Student Clubs and Organizations
Women in Business Club
The club at Â鶹ɫÇéƬ is an inclusive, supportive, and productive group of women and women-identified business students. As a member, you will benefit from a host of opportunities, including guest speaking sessions, networking, and experiential opportunities designed to support your personal and professional development as a future woman business leader. Through activities such as our Ignite conference, students are offered ways to network with fellow students and alumnae to learn best practices that apply to early career professionals.
Business Honors Fraternity
Beta Gamma Sigma is the honor society serving business programs accredited by AACSB International (The Association to Advance Collegiate Schools of Business). Membership in Beta Gamma Sigma is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB International. Juniors and seniors in the top 10 percent of their respective classes are invited to join.
Accelerated Options in Marketing
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Our accelerated options allow students to complete both undergraduate Business and graduate MBA degrees in four or five years.
3 + 1 MBA
Students, by accelerating their undergraduate work, earn their Bachelor’s degree in three years and their MBA degree at the conclusion of their fourth year at the University.
4 + 1 MBA
Students in the 4 + 1 option complete their Bachelor’s degree within four years and their MBA degree at the conclusion of their fifth year at the University.
The accredited 3+1 or 4+1 Master of Business Administration programs allow students to earn both the B.S. and MBA degrees in just 4 or 5 years. Designed for GSB undergraduates, this program provides a time- and cost-efficient way to earn your MBA in 0-1 additional year rather than the traditional two-year MBA degree programs.
3+3 Juris Doctor (J.D.) and Bachelor's Program
This accelerated 3+3 program allows eligible students to complete their bachelor's and Juris Doctor J.D. degrees in six years instead of seven. Accepted students will take first-year courses in the School of Law along with legal electives to fulfill undergraduate fourth-year requirements.
Interested in Business But Not Sure What Program to Choose?Â
No problem! We have plenty of resources to help you explore your options at the Gabelli School of Business before making a decision. Visit Undeclared Business for more.
To read more about our academic offerings, or to view full course descriptions, please refer to our University Catalog.
